On AI Content

Everything we know about AI content for SEO (Plus what experts speculate)

By Paul Zalewski / July 31, 2023 / Comments Off on Everything we know about AI content for SEO (Plus what experts speculate)

I’m Paul, head of marketing at Verblio. I’m going to walk through everything we know about whether AI content can be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick important note: SEOs and content marketers have been using AI-powered tools for SEO research for years (think…

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Four Things to Know About GPT-4

By Megan Skalbeck / July 31, 2023 / Comments Off on Four Things to Know About GPT-4

On Tuesday, March 14, OpenAI released its latest machine learning model, GPT-4. While it hasn’t immediately rocked the world in the same way ChatGPT did, that’s mostly because there wasn’t a shiny new interface to go along with it. Trust us — it’s still incredibly exciting. Thing #1: Multimodality isn’t here yet Pre-launch, a lot…

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Using Hybrid Content to Solve Programmatic SEO’s Two Biggest Roadblocks

By Ryan Sargent / July 29, 2023 / Comments Off on Using Hybrid Content to Solve Programmatic SEO’s Two Biggest Roadblocks

The most brilliant SEO strategies can be derailed by two simple bottlenecks: content creation and Google’s ever-shifting standards. At first glance, it would seem that AI can easily solve for the former, while adding to the risk of the latter. The power of AI to scale content creation – or at least build mediocre content…

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Content Strategy for Cyborg Content

By Ryan Sargent / May 5, 2023 / Comments Off on Content Strategy for Cyborg Content

AI content isn’t the future, it’s already here. You may be drowning in “expert takes” from SMEs obviously built in ChatGPT, freelancers thinking they’ll sneak something by your AI detection system, or cold emails from one of the thousands of new AI tools being marketed to content folks today. Your LinkedIn feed is definitely AI…

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How Original is ChatGPT Content?

By Rachel Ghazel / March 17, 2023 / Comments Off on How Original is ChatGPT Content?

ChatGPT just launched its API, and GPT-4 has entered the building, making it easier than ever to sync unlimited at-your-fingertips content creation with your workflow.  Whether you work in-house creating landing pages or at an agency churning out massive amounts of content for your clients, you need fast, reliable content now more than ever. And…

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The Best AI Detection Tools of 2023—Or, When the Turing Test Just Won’t Cut It

By Megan Skalbeck / February 24, 2023 / Comments Off on The Best AI Detection Tools of 2023—Or, When the Turing Test Just Won’t Cut It

Spare me your philosophy-loving preamble and get to the AI detection tools → In 1950, the Turing Test was devised as a way of assessing whether a machine can “think.” In its original form, it described a situation in which an evaluator asks questions of two subjects, A and B. The evaluator knows one of…

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